My career has moved through engineering, design, entrepreneurship, product management, portfolio leadership, and now AI-native product building. The common thread has been learning how to turn ambiguous problems into products, systems, and measurable outcomes.
I studied electrical engineering at the Malaviya National Institute of Technology Jaipur and started my professional career at Tata Power. The role exposed me to business analysis, strategy, and pilot implementation—but it also made me realise that I was most energised by technology, design, and building products for people.
Alongside college and my early career, I taught myself graphic design, illustration, and UI/UX. I worked independently with clients from 2012 to 2018. Design became more than a craft: it taught me how to understand people, frame problems, simplify complexity, and communicate ideas clearly.
I then started Freefolk, an early attempt to build a community for travellers. It did not become a lasting company, but it taught me about customer discovery, validation, co-founder dynamics, and the difference between an idea and a useful product. View the original Freefolk presentation.
From 2016 to 2018, I co-founded BluePine Foods, a quick-service restaurant brand. We grew the business to approximately ₹1 crore in annual revenue and built sales partnerships across more than 30 points of sale. Owning P&L, selling directly, managing operations, and building a brand taught me lessons about customers and execution that I still use in product work today.
In 2018, I moved to Bangalore and joined ClearTax as a Product Manager. I worked across marketing, acquisition, and internal tools. We reduced article-publishing time from 30 minutes to one minute, built an advertising framework for the marketing team, improved page CTR and sign-ups, and personalised the mutual-fund journey for ten user personas.
ClearTax was where I learned to build software with engineers, lead through influence, work across functions, and operate inside ambiguity.
In 2019, I joined Kristal.ai as its founding Product Manager and Design Lead. I helped launch and scale a private-investment product from scratch. It contributed $15M in assets under management in its first six months and 50% of company revenue after launch. Over two years, company AUM grew from $65M to $265M, while the active user base grew from approximately 750 to more than 5,000.
I also established the design function, hired the first designers, and helped implement a design system that reduced design and development effort by approximately 30%. Working closely with founders taught me how product strategy, business models, operations, and organisational decisions interact.
At Aviyel, I worked as the founding Product Manager for products serving open-source communities. I led the strategy and development of Events, Rewards, and Editor experiences. The Rewards product was voted Product of the Day on Product Hunt.
From July 2022 to September 2025, I was a Senior Product Manager at Amazon, leading products across Seller Success for APAC, LATAM, and MENA.
I owned portfolio strategy across AI, seller assistance, registration, onboarding, and FBA. This meant aligning engineering, applied science, UX, operations, and regional business teams around quarterly priorities, investment trade-offs, and success metrics. I also managed or functionally led three product managers, reviewed strategies and documents, coached stakeholder management, and supported development planning.
I launched Amelia, Amazon's AI seller assistant, in five languages. It handled 22% of queries in the covered seller experience. I worked on conversational guardrails, action-oriented workflows, and next-question recommendations, improving multi-turn session length by 7%.
I also launched the New Seller Guide across India and seven other emerging markets. In India, we revamped the FBA registration journey and increased FBA Prime sellers from 6,500 to 10,700 over two years, contributing approximately $15M in GMS.
Amazon taught me how to connect long-term product strategy with operational mechanisms, how to make decisions across markets, and how to lead through other product managers and large cross-functional teams.